Let's support a world where every athlete can be #ProudToPlay.
In celebration of LGBT Pride month and the upcoming FIFA World Cup 2014 in Brazil, YouTube honored LGBT athletes and their supporters who stood up for diversity in sports to help create an equal and inclusive playing field for everyone.
Working with Shachar Aylon and Nate Makuch at 72andSunny, we developed a fully integrated campaign for the cause. The video was created with both sourced footage uploaded by YouTube community members and footage recorded by athletes that were excited to support the good cause.
The video lived on the YouTube Spotlight, accompanied by a specially-made animated YouTube Doodle and Masthead to promote the campaign. The loading bar on the YouTube homepage also turned rainbow in support of the campaign.
View count reached 4+ million within the first 3 days, and conversation about #ProudToPlay exploded over social media.
D&AD Wood Pencil
Glaad Ric Weiland Award
Shorty Awards Best Use of Video
Webby Awards Honoree & Nominee
AdColor's Ad of the Year